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SPENDING THE DAY AT THE LUTETIA HOTEL IN PARIS FOR THE THINK THANK - FUTURE MAKERS WORKSHOP !!!!!

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What's the hospitality industry doing with digital marketing... Here one of the latest trend : getting a hotel's strategic presence on the web !

Check this link :

http://www.hotel-online.com/News/PR2012_2nd/Apr12_hSPWebSpace.html

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More then 500 million followers on Twitter, how amazing is that!!

http://thenextweb.com/twitter/2012/01/16/twitter-is-adding-11-new-accounts-per-second-and-could-pass-500-million-in-february-say-report/

Here I found a short article on how to include modern equipment into the hospitality world - the example here is the I-pad. What is interesting is how the author remarks how this new device can help any hotel increase connectivity and interaction with its costumers.

Source  : http://www.e-marketingassociates.com  

How Hotels Can Embrace the Tablet Trend

	by Renee Radia on January 11th, 2012

With over 11% of U.S. adults owning a tablet computer, it’s time for more hotels to get savvy with the trend. Utilizing an iPad or other tablet device in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests. Not to mention it can cut down on printing costs! There are many ways to incorporate tablets into your property, whether it is loaning them to your guests during their stays (or perhaps just your elite guests), or simply giving them to your staff for customer service/concierge use. Here are some ideas of how your hotel can use a tablet:

• Spice up the check-in process. Instead of the same old tedious check-in process, keep things interesting by showing your guests how tech-savvy you are. They will likely be impressed by the ease of the process, and isn’t there still a little bit of a wow-factor when it comes to iPads? If they ask any questions about nearby activities or events, flip through a brochure on the tablet that will show them their options in a visually stimulating way.

• Show enticing photos on your menu. What better way to increase your room service sales than by putting the menu on an app or online and showing decadent photos of your food? Guests can even order directly from the kitchen through the tablet! A 2011 USA Today article on the topic quotes Joe Adkisson of Ascension Software acknowledging that “…room service orders at his hotels have increased 15% to 20%” since they started allowing guests to order and view menus on tablets. You can even take it a step further and use your iPad as a wine list at your in-house restaurant. Keep it updated whenever there are new additions and allow users to read wine reviews and pairings directly on the device.

• Provide many in-room amenities. Software like that supplied by Intelity and used by such hotels as the Plaza in New York allows for iPads to become essentially in-room remote controls. With just a swipe of a finger, guests can adjust the room temperature or turn on a light. They can browse area guides or place dinner reservations. For guests traveling in groups, there are even customized apps that allow for sharing common itineraries.

• Enhance your customer service. Instead of guests walking down to the concierge desk or waiting on the phone, guests can use their tablets to message the concierge with their questions about the city or requests for wake-up calls. If a room needs more towels, the message can be sent directly to housekeeping. Guests will love the simplicity of the process and will enjoy being able to use iPads or other tablets to do something so straightforward.

How has your hotel adopted tablets? Feel free to share any ideas in the comments below.

Brands and luxury costumers - issuu.com

Open publication - Free publishing - More digital

SO LO MO & LUXURY // RALPH LAUREN

RALPH LAUREN & SO LO MO 

 Ralph Lauren is a luxury brand that has in the recent years renew its image using the web and modern social network marketing Moreover, this case is interesting as  Ralph Lauren is more then a brand, it has also been since its debut a symbol of a traditional american lifestyle. The challenge for the brand is therefore to protect its traditional image while remaining interesting and in connection with its clients and potential clients.

With modern technology the brand has renew its image while combining tradition and modernity in order to reach a wider market. 

 Ralph Lauren has a very functional and easy to use website. The site reflects very strongly the atmosphere, concept, and myth of the brand. Yet it has a special magazine which disseminate the brand "lifestyle" and create a regular connection with its viewer. You can follow news, opinion, trends and events on the website and react. The webzine (web magazine) edited by Ralph Lauren covers many topics, from luxury holiday destination to types on fashion and interview from major celebrities and stars. There are also videos available making it very dynamic and interactive. 

Regarding Social Network, Ralph Lauren is active on Facebook 4,210,281 followers and 18,895 people talking about it. They don't have a twitter, but it may be part of their strategy : not to be present on too many channels.

Ralph Lauren has amazed fans and followers by incredible 4D event ( London and New York). Events that have combined modern technology, "wow" effect, while keeping very much alive the traditional lifestyle concept Ralph Lauren represent. 

The brand has also App available for the public and mo-commerce is very much developed.  

Moreover, Ralph Lauren is very much associated and involved in sports activities such as Polo, of course, and Rugby. This is part of promoting Ralph Lauren concept and image, a wise strategy, associated also with charity work . It gives the brand a wider market and image. 

In conclusion, we can see that Ralph Lauren is an amazingly good example of SOLOMO marketing, and digital marketing in general, well used to serve the brand. Ralph Lauren has wisely used the modern technology to promote its value, image and concept. A terrific example of how modernity can be used with tradition to build an even stronger image and relationship with the public.