SO LO MO & LUXURY // RALPH LAUREN

RALPH LAUREN & SO LO MO 

 Ralph Lauren is a luxury brand that has in the recent years renew its image using the web and modern social network marketing Moreover, this case is interesting as  Ralph Lauren is more then a brand, it has also been since its debut a symbol of a traditional american lifestyle. The challenge for the brand is therefore to protect its traditional image while remaining interesting and in connection with its clients and potential clients.

With modern technology the brand has renew its image while combining tradition and modernity in order to reach a wider market. 

 Ralph Lauren has a very functional and easy to use website. The site reflects very strongly the atmosphere, concept, and myth of the brand. Yet it has a special magazine which disseminate the brand "lifestyle" and create a regular connection with its viewer. You can follow news, opinion, trends and events on the website and react. The webzine (web magazine) edited by Ralph Lauren covers many topics, from luxury holiday destination to types on fashion and interview from major celebrities and stars. There are also videos available making it very dynamic and interactive. 

Regarding Social Network, Ralph Lauren is active on Facebook 4,210,281 followers and 18,895 people talking about it. They don't have a twitter, but it may be part of their strategy : not to be present on too many channels.

Ralph Lauren has amazed fans and followers by incredible 4D event ( London and New York). Events that have combined modern technology, "wow" effect, while keeping very much alive the traditional lifestyle concept Ralph Lauren represent. 

The brand has also App available for the public and mo-commerce is very much developed.  

Moreover, Ralph Lauren is very much associated and involved in sports activities such as Polo, of course, and Rugby. This is part of promoting Ralph Lauren concept and image, a wise strategy, associated also with charity work . It gives the brand a wider market and image. 

In conclusion, we can see that Ralph Lauren is an amazingly good example of SOLOMO marketing, and digital marketing in general, well used to serve the brand. Ralph Lauren has wisely used the modern technology to promote its value, image and concept. A terrific example of how modernity can be used with tradition to build an even stronger image and relationship with the public.