Best new app ever invented !

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Sofitel and social media strategy

http://www.tendancehotellerie.fr/articles-breves/chaines-hotelieres/article/la-strategie-de-sofitel-sur-les-reseaux-sociaux

In this article we see the new positioning of Sofitel toward Social Media. The brand has chosen to create more interaction with its clients and potential clients. It is interesting to see that Sofital values the importance of Social Media and its real impact on sales and image. We see that instead of waiting for viewers to come, they directly addressed their followers in order to improve their social media image and use. The result are extremely impressive as Sofitel decided to really use feed back. This created a real interaction with the public and Sofitel can now meet web user's expectations and create a true long term link between the brand and the costumers.

Where I am with this blog?

After a long period of O post which was linked to my absolute absence of knowledge of how to work with blogs I started to post my first comments. The problem is that i am still not familiar with the tool. Yet I am getting better, I even posted a video which was for me a big win. I feel a little bit more comfortable now with the use of the blog. I don't have mush post, but I posted something we did in class, one information that I thought was important and directly linked to the class, something that was aim at our classes : the salon of E-marketing. And finally I posted a video that I believed was funny yet incisive on the global consumer behavior. I realize my posts are still on the descriptive sides, lacking of analyse, but it is mainly linked to the fact that I don't have much time between school and work. First finding the material to post is taking a lot of time which gives me absolutely no time to analyse. The fact that it has to be done every week is difficult to meet. Yet I do realize I have to at least start doing the pre work before trying to post different things that I find interesting. I hope to continue understanding my way around to work this blog, it will at least give me more time to find things to post.

Now, Marketing Marina is also on Twitter! --> https://twitter.com/#!/maprimorac

Funny caricature of today's consumers // by George Carlin

Salon E-Marketing / Paris

Un salon entièrement dédié à l'e-Marketing!A Paris, fin janvier et l'inscription est gratuite! des exposants et des conférences interréssantes! pour plus d'infos : http://emarketingparis.com/2012/

LE SEVEN HOTEL PARIS - DIGITAL IQ ANALYSIS

Hotel Le Seven Paris

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